Demand Management to Get New Push in 2008

In order to address growing congestion across the region, the Washington State Department of Transportation (WSDOT) has established a triad of key congestion management objectives:

• Managing demand (i.e., building HOV lanes, supporting Commute Trip Reduction efforts, and using technology to offer more real-time information);
• Operating efficiently (i.e., installing ramp meters, synchronizing traffic signals, and deploying incident response units);
• Adding capacity (i.e., completing capital projects).

Managing demand will get renewed emphasis in Pierce County in 2008, as City of Tacoma and transit officials are planning to launch a new push to get workers out of their solo drives and into commute alternatives. Local business leaders are also coming to the table with a new program--Destination Downtown Door-to-Door (DDDD or "D to the fourth")--which takes its name both from Tacoma’s current urban center plan (“Destination Downtown”) and from the observation by City Manager Eric Anderson that an effective transportation demand program will provide downtown stakeholders with a variety of travel choices “from door to door.”

Both public and private transportation leaders are keen to implement successful strategies to manage transportation demand already tested in Portland and Seattle. Funding for these new programs is derived from WSDOT's Trip Reduction Performance Program (TRPP).